Tuesday, February 21, 2012

Notes for midterm (from the board)

Thanks to Heather for taking notes and emailing them to me!

KIB Poster card email campaign.

Target Audience

What to Say

How to say it

Roles:

Project Manager: Coordinates schedules, rules, stays on task, KIB liaison, if it doesn’t meet goals this person is responsible, error checking

Researcher: TA – visit KIB, Catch phrases, info on trees, info on Earth Month, competition

Creative: Design trends, appropriate for TA & subject

Producer: Create assets, size & format, etc (technical details),